Image Update is wholly owned by Peter Jeffs who has over 35 years experience in art and photography. Having studies at Art School from the age of eleven, he gained a Diploma in 1975 from the Birmingham School of Photography. Since then, he has had particular experience in medical illustration, industrial and commercial photography, including film and video production, theatrical photography, and portraiture.

A varied life had taken in such things as: several renowned hospitals, political campaigns, charities, chamber of commerce, councils, advertising agencies, graphic designers, engineering companies, food manufacturers, public schools, exhibitions, publishers, a few shows and a cuddly toy.

Having continued to stay ahead with techniques and developing his work artistically, he tries to fit the occasional lecture into his busy schedule.